March 26, 2024
was fortunate to work with the Mazda IMSA Racing Team when they introduced their new IMSA Racing team at the LA Auto Show in Los Angeles. As a fall show, this is the ideal venue for a motorsports brand to introduce changes for the upcoming season of Can Am (LeMans) style racing.
The world of professional motorsports is like Silicon Valley with more dashing personalities. Elon Musk is rich, but these guys look much better in a racing suit.
We’ve added some photos from their Team launch in Los Angeles. While this was not a huge assignment, it helped my agency gain a foot hold in the world of pro motorsports. Given the level of sponsorships in the sport, marketing the car and the driver’s pre-season is as critical. This is where the excitement builds and expectations are created. Our work drove some impressive results.
We continue to work within Motorsports, addicted to speed as we are. Vroom. Vroom.