Make the idea
impossible to ignore.

Brand strategy, creative direction and talks built to earn attention.

Brand consulting

Positioning. Messaging. Campaigns.

Provocative. Practical. Memorable.

Stories that preserve truth and reveal what matters.

“He writes about the buzz, not the budget.”

— Minnesota Star Tribune

Selected work

Calm for pet parents

From geek to chic

Giving unites

Wide-Eye Schnapps

Spanish as a life skill

Food fashion

The book

How to build culture, drive behavior, and win without buying attention.

Strategy. Story. Substance.